I consider myself to be a savvy social media user. I’ve always been ahead of the game, the one to give everyone selfie sticks for Christmas when they were just becoming popular, the one who was the first of my friends to get on Facebook, the one who discovered the LiveStrong bracelets the very first month they came out. Patting myself on the back, I loved being the one to show all the new trends to my friends. I didn’t realize that there was a trend I didn’t know about: Leggings!
Imagine, if you will, my surprise a year ago at being invited to a “Leggings party” that an acquaintance was hosting. I had never heard of this company, LuLaRoe, that made the leggings. I told the hostess I would take a look but probably wasn’t going to buy anything. The evening of the event, I browsed through the pictures of clothing, deeming it too bright, too colorful, too loud for me. I waited for the leggings to appear and when they didn’t, I got up to do the dinner dishes. At that very moment the consultant posted pictures of the leggings and within a few minutes, they sold out. I was still doing the dishes. When I sat down, I scrolled up and down, looking for a pair that wasn’t claimed. There were none! Normally, I would have been happy by this turn of events since I didn’t intend to buy anything, but this seemed unfair. Who had bought all the leggings? Why weren’t there enough to go around? I messaged the consultant and asked these questions, and her answer was simple. “I have a party every week,” she said, “try again next Tuesday.” Challenge accepted!
I joined the event the following week and did not move from my seat until the leggings were posted. My children wanted dinner, my husband was confused but I was not going to miss out again! When the dust cleared, I ended up with a pair of royal blue leggings with various colors of dandelions on them. ONE pair. I received them the following week and shuddered in horror at wearing them anywhere outside of my four walls. Then I put them on…and they were amazingly soft and warm. I decided to keep them and found that they were comfortable and that I needed more. It seemed that I would have to form a plan of attack to thwart the leggings hoarders that were buying up all the leggings before anyone else had a chance to claim them. This became a weekly game, but I started branching out, claiming tops, then a dress, a skirt that looked pretty. My mailbox was full of packages and my husband began to get suspicious.
My closet, which had once sported only black, white and grey now had neon yellow stripes, bold florals, sexy pencil skirts, more leggings and tunics to go with them…it was an interesting shift, but one that had me thinking of how much money I and these other ladies were spending at these online parties. A quick check of the credit card statements told me all I needed to know. My addiction was getting out of hand! While previously only “addicted” to coffee, LuLaRoe had infiltrated my life slowly and I needed to find out more about this business.
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